Description
By the end of this program, you will have:
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A complete brand identity aligned with luxury and eco-luxury values.
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A clear storytelling strategy to attract high-end customers.
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A roadmap for sustainable production and ethical sourcing.
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A go-to-market plan for launching your brand with confidence.
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A polished capstone project (brand concept presentation) you can show to investors, partners, or boutiques.
What You’ll Learn (Modules Overview)
Module 1: Defining Your Brand Identity
→ Craft your story, heritage, and niche.
Module 2: Sustainable & Ethical Production
→ Learn sourcing strategies and eco-luxury principles.
Module 3: Luxury Storytelling & Marketing
→ Create powerful branding that attracts high-end clients.
Module 4: Go-to-Market Strategy
→ Build your online presence and distribution roadmap.
Module 5: Global & Social Impact Positioning
→ Scale responsibly and present your impact story.
Capstone Project:
→ Develop and pitch your Luxury Brand Concept Presentation.
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